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email marketing tips

7 Email Marketing Tips to End the Nightmare…

Cart abandonment is a dreadful thing for any e-commerce marketer. It’s the worst kind of ‘almost’—the person ‘almost’ completed the purchase, yet you ended up with zero money of the deal. How, well, dreadful! You’re…

Cart Abandonment Emails

The Benefits in Using Cart Abandonment Emails

Welcome to the second column of the website personalization series. Today we will talk about using cart abandonment emails to recover lost sales and this strategy’s effectiveness. What is cart abandonment? Cart abandonment occurs when…

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Online Shopping Carts

11 Reasons Your Customers Are Abandoning Their Online…

What’s one thing I’m doing wrong if my e-commerce business frequently sees customers abandon their shopping carts? 1. You’re Not Breaking the Checkout Process Into Bite-Sized Steps Your conversions will increase if you break up your checkout process into bite-sized chunks, so that…