It might not be able to put a price on trust, but Walmart is preparing to pay the fare for getting personal, and it could cost the entire food industry billions in shifting sales. Walmart…
3 Promotional Email Examples Guaranteed to Convert
When it comes to promotional emails, you don’t just want to be – you know – that guy. We all know this guy from somewhere. He’s the loudmouth who won’t stop talking. It’s not as though…
Website Personalization and Why You Should Use It
Today we begin our first column in the website personalization series. In this series we will discuss topics such as website personalization, cart abandonment, product recommendations and social proof. We begin our series with website…
Can E-commerce Sites Create Personalized Customer Relationships?
Can e-commerce sites create personalized customer relationships? As a customer loyalty thought-leader, my answer is always, emphatically, “yes”. Unfortunately, most e-commerce sites are missing a human component and fail to make that critical personal connection. The strongest loyalty…
How to Use Personalization to Increase eCommerce Conversions
Today, personalization is all around us, from when we turn on our TV to watch Netflix, to when we visit the Amazon site to buy that perfect present for someone. We are seeing content and…
Four Reasons Why Personalized Marketing is Critical to…
True personalization is more than just customizing a promotional email or newsletter with each customer’s first name; it’s about creating unique experiences for each and every customer. In today’s relentlessly competitive marketplaces, knowing what your…