How Salesforce Commerce Cloud Can Meet Shoppers on Emerging Touchpoints The history of commerce is a story about ourselves: how we organize society, how we interact with each other, how we pass our free time.…
Children Make the Best Marketers – Interactive and…
I often look at children and think, ‘I wish I could be a child again!’ Of course, this thought usually stems from observing a child’s carefree nature, unbound joy, and absolute innocence, but if I…
Drive Technology Engagement with Business Storytelling
It has been merely days since we all witnessed the wonders of the universe courtesy of the James Webb Space Telescope. A technological marvel in itself, every image it generates is a treasure trove of valuable…
Employer Branding: Whose Responsibility is it?
Employer Brand is your company’s unique identity and reputation as an employer. Like it or not, your organization already has an employer brand in the talent space. People are inevitably going to talk about your…
Win the Talent War: How to Attract and…
If you have ever called a freelance cab like Uber or Ola, used Airbnb or ordered from food delivery apps like Swiggy, you have engaged with the gig economy market. But what exactly is the…
Five Commandments of Business Storytelling
WITHOUT THE RIGHT GUIDELINES, MARKETERS DISH OUT THE WRONG BRAND STORY There is a lot that goes in the recipe of creating a perfect story. One slip can make the audience lose interest and walk…