Every brand that has become an internationally successful empire, was once where you are now.
Branding doesn’t just magically happen overnight. It doesn’t just mysteriously appear out of nowhere. It takes time, and a lot of effort and dedication to your business.
But it’s worth the effort.
When social media branding is done properly, it makes it incredibly easy to get the right people into your sales funnel. With branding, your whole sales process becomes so much easier. You’ve already shown them who you are and what you have to offer, and they’re ready to commit.
But how do you get there?
What is your brand?
In order to be able to create an effective branding campaign, you first need to understand what your brand is.
A good way to establish this, is to first ask yourself what your goal as a business is, and who is your ideal customer.
This isn’t necessarily the same as who your current customers are, or what your currently branded as.
You may want to be seen as a fun and quirky business that goes the extra mile in customer service, or you may want to be seen as an industry thought leader, who other businesses look to for guidance.
No matter the case, it’s important that you establish this first.
Cultivate your brand image
Branding is as much about the visuals as it is about your content, products or services.
You want to cultivate your brand image across multiple social media platforms, and make sure that you are consistent with this so you can boost your brand awareness.
You likely already have a logo, and certain colours that you like to use to represent your business.
Using these across your social media channels can help people start to associate your brand with these things, and therefore establish your image.
Use Influencer Marketing
Many people think that if someone doesn’t have millions of followers, they won’t be a good influencer and won’t be able to help you.
This is completely wrong!
Micro-influencers have a smaller following, but that are often more connected to their audience, which can result in a lot more growth for you, and better conversions for your brand.
Their audience is more engaged with them, and more likely to listen to them when they recommend their products, so it’s important you keep this in mind when looking for an influencer to promote you.
You want to choose someone who has an established audience that matches your target market.
You can even establish someone as a brand ambassador. This person will likely embody the traits and ideals of your brand, as well as the characteristics of your perfect customer.
Influencers are an incredibly effective way for you to start building your brand and get seen by your potential customers.
Add value with your social media posts
When you create content for your social platforms, you want to make sure that it aligns with your brand image and voice, and that it is adding value to your followers’ lives.
You need to position yourself so that you are creating a solution to their problems, which will help establish you as an expert who they can trust.
Join relevant groups and build a network
Your social media presence doesn’t just stop with your own social media profiles and posts.
Joining groups online is a great way to help your brand reach a wider audience. Even just by commenting on other peoples posts, you are getting your profile image seen.
Ideally you want to join groups that are relevant to your industry, so that you can showcase your knowledge and expertise, or you want to join groups that your target audience is a part of so you can get noticed by them.
Building social networks helps you establish relationships that help you gain more leads and conversions!
Make smarter choices for your business
Often people will undervalue the importance of branding their business. Either they’re too impatient and don’t understand the long term benefits, or they don’t realise how important branding is in digital marketing.
Make smarter choices for your business in the long run, and start taking charge of your own brand.
Branding will happen whether you like it or not, so you’re better off being in control.
If you want to learn more about branding your business, read our information here.