Branding is one of the best things that you can do for your business if you want to truly succeed.
Just like other things you will invest into for your business to succeed, such as an office space, employees and equipment, your brand is essential to running your business.
Don’t just settle for amateur work that you’ve thrown together at the last minute. Your brand defines who you are as a business, and it is what is going to help truly distinguish you from the competition.
Yet many business owners don’t treat their brand as important as these other valuable assets and tools at their disposal.
So, why does that need to change?
What Is Branding?
First we need to understand what branding actually means. Branding involves an ongoing mix of different marketing strategies, used to make your business look the way you want it to look.
Branding can be as simple as your colours and logo, or more complex like specific feelings and atmospheres you evoke through your marketing imagery.
Some people want to create a wholesome brand that appeals to their customer base, while other businesses want to create a more edgy vibe. It all comes down to what you’re trying to achieve and who you are trying to reach.
You can watch our video here if you want to see a more in depth explanation.
Even if you do nothing at all, your reputation is going to build anyway, especially in your local area. Your brand will only be based on the services you provide, whether good or bad.
You have a much higher chance of building up a powerful and positive brand reputation if you are proactive about your branding. Don’t just sit back and let other people decide who you are, make it known.
Why Do I Need To Brand?
Often smaller businesses may think that they don’t need to brand. You may catch yourself thinking something along the lines of ‘Well branding is only really for bigger companies like Starbucks and Coca Cola’.
The truth however is that these companies became big because of their branding. They made a unique and striking name for themselves that helped differentiate them from other companies.
Anyone can make coffee or sell cola. Not everyone can turn it into a billion dollar business.
Your brand is an incredibly important asset that can be the difference between you just surviving, and your thriving.
A good branding strategy will create loyal customers, as they will feel more connected to your company if it has a strong brand story.
This also builds trust in your products and services, which can help drive more sales to your business.
Your brand is how your customers perceive you, so it’s incredibly important that you create a brand experience that resonates with your ideal audience.
Is Branding Expensive?
Because many large companies are famous for their branding there is a myth that branding must be expensive.
The truth is that branding can cost as little or as much as you want it to. You can brand to the financial level that you are at.
Branding also includes a lot of organic strategies that don’t require you to spend a lot of money on them. Of course a combination of paid and organic advertising is going to be ideal, when you are just starting out and have a smaller budget you can focus on more organic ways of branding, such as social media.
Branding is never one size fits all, it should be personalised and unique to your business.
Build Your Brand Story Today
If you’ve been attempting to market your business online, but haven’t seen much success, it may be because of your brand story.
Your brand story and message needs to be super compelling, and targeted towards
A story gives your business a more human element to the public. They can relate to you more, and this branding creates an immediate connection between you and your customer.
If you want to make sure that you’re telling the right story, and reaching the right clients, then it’s time to build your story with digital partners you can trust.