Magneto has certainly left premium e-commerce platforms way behind. It is owing to the plethora of features along with easiness to scale and customize, makes it stand apart. It also provides a higher level of functionality and flexibility to the e-commerce websites.
There are numerous Magneto themes which have been downloaded millions of times that are popular among most of the business owners who like to rethink how they want to engage with their clients and also support their requirements. Magento platform empowers a large number of growing businesses to easily scale much more effectively and also manage customers across the globe.
Along with all these inherent benefits, it is quite safe to say that Magento has earned its places as the most popular and reliable e-commerce platform these days. Magento has the perfect blend of flexibility, scalability and extensibility at the owner’s fingertips. This is why any Magento development company can offer brilliant solutions to its clients when it comes to offering e-commerce stores.
Let’s look at the most recent and top emerging e-commerce Magento trends.
1. Mobile Friendliness
It is a well-known fact that a small gadget which easily fits in the pocket of the people allows them to connect with the world with simple touches on the screen or pressing the buttons.
More importantly, the actual way the businesses follow their different online marketing strategies helps in predetermining the success in reaching out to the much wider audience. That is the reason why mobile friendliness is the most sought-after necessity in today’s era in order to achieve success in the online business. Different mobile-responsive pages which are quite quick to load are essentially the backbone of e-commerce website owners. Actually, Magento follows these certain rules by making the platform mobile-friendly. Hence, it offers its own hassle-free experience for the users to shop anywhere and at any time. It is certainly worth noting that most of the users of mobile devices are generally impatient and they often expect results to appear before them instantly. With the help of Magento, you can easily allow them to make purchases at any time, from any place.
2. Improved Interactivity
Most of the time customers find the websites which catch their attention due to their inherent simplicity as well as innovation. With Magento, it is quite possible to easily make sure that your online website provides most interactive experience to the users. It is quite important to make sure that the customers feel special and also experience the feeling of treated well. The most effective way is to collect the respective data of the customers like their shopping behaviour and offer them product recommendations, promotional coupons, discounts etc. whenever they land on your website.
3. Using Negative Space
Most of the online stores often make a mistake where they create overly busy as well as complex web designs which are filled with content and images at every corner. Rather than this, it is suggested to use negative space as an integral part of the user experience. The actual fact is that negative space within the website design allows your user to absorb the present information displayed on the web page easily. These negative spaces are also termed as white space, which doesn’t have to be white. You can easily use different colours or include patterns, gradients and even backgrounds on the web page in order to provide a more appealing visual impact. Use this as a buffer to stop the online store from looking cluttered and make your content much more readable. Avoid bombarding the customers with different images at all sides, avoiding confusion and also improve the scan-ability to the website visitors. A good website development company understands the importance of using negative space in making the website much more readable.
4. Placement of Call-To-Action Buttons
With a wide range of design elements to be considered, the best design for call-to-action buttons can easily be the most difficult part to get right. The main thing is that a right CTA can actually mean a difference between thousands of conversions of the online stores. Without a well-designed approach to the web design and placement of different CTAs, the customers will certainly have much harder time in shopping, purchasing as well as checking out on the website. Remember that most of the online visitors who often read the content of the website read the CTAs, so you need to make sure that you adjust these vital buttons to speak and appeal directly to your visitors. Also, a call to action buttons is irrelevant if there isn’t any relevant landing page. The CTA buttons are essentially the last point of contact between the visitors and the final conversion. So, you need to make sure that the button gets noticed easily.
5. Improved visibility enabled by Grid Layout for your Responsive Magento Online Stores
It is a well-known fact that responsive design offers an improved user experience. Hence a grid layout can be the best option for your e-commerce Magento store. It also offers additional control over how exactly the layout is being handled on different screen sizes. This essentially means that the visitors can easily access an e-commerce store from different devices, browsers, operating systems without actually losing the visual quality. The main thing about gird-based design works well with any e-commerce web layouts like product detail page, product grid, the footer and header along with widgets and blocks. Along with this, it is quite clear as well as easier to navigate the website. Website owners also get much more control over their Magento store.
6. Increased usage of Material Design
It is a popular trend that material design is becoming an important solution being used on the e-commerce stores. The material design enables fast downloading speed as well as removes various decorative elements which allow a neat along with authentic experience to the customers. Use material design principles in order to provide a breathing room for the online store from a clean design. Hence, it assists in showcasing the services and products in a much better way. Using this technique, you can easily enhance the entire visual appeal as well as the engagement aspect of the Magento online store.
7. Introduction of Parallax Scrolling
If you wish to make your Magento online store much more appealing, then you should use the Parallax scrolling technique. Keeping this simple idea in your mind that your entire product inventory will actually become large, the scrolling requires to be impressive to make space for it.
It is important to note that most of the mobile users like to swipe instead of tapping. Parallax scrolling in the e-commerce store allows improvised storytelling. Hence, if you want to utilize a large amount of data in very less time, then you need to make use of scrolling in order to provide the much more engaging user experience. Hire Magento developer who has the experience in introducing this feature in e-commerce stores.
In this highly competitive environment, it is vital to keep your website visitors satisfied with the most hassle-free and engaging shopping experience. Here, we have mentioned you the latest e-commerce Magento trends which will help you in making the user experience an interesting and a thrilling involvement where the product is the key point of interest.
Author : Tarun Nagar
Tarun Nagar is the Founder & CEO of Dev Technosys, a global ranking Mobile and Web Development Company. With 10+ years of experience of enabling then Startups which are now global leaders with creative solutions, he is differentiated by out-of-the-box IT solutions throughout the domain. He is known for his visionary qualities and adaptability for technology and trends, passionate as he is he is in every aspect dedicated to making IT simple, accessible and approachable for business enterprises.