A recent survey on Marketing & AI by Brightedge found 29% of people believe ‘Consumer Personalisation’ is the fastest growing marketing trend, 26% rated ‘AI’ and ‘21.23% said ‘Voice Search’ is getting widely popular. AI applications are clearly dominating internet marketing big time which constantly remains the biggest challenge for all businesses alike, small and enterprise.
Ecommerce or mobile commerce market isn’t excluded. The industry is soaring like anything. AI has helped to transform customer interface to a great extent in the recent times. Big data is already helping to provide a personalized experience and improve business operations. The focus is slightly more on AI-driven marketing applications, which would continue for a while until AI gets smarter and less expensive.
No e-commerce business can survive on a limited number of customers purely because it’s a product based industry. Upselling and cross selling can’t equal the percentage of fresh sales. Tricks to induce online sales and how to increase traffic are still brainstormed in kick off meetings every morning.
AI is in an initial phase, especially for online commerce. Industries in Healthcare and Automotive being more specialized, are already enjoying the upgraded version of AI. However, given the rate at which ecommerce is surging, a similar trend is not far.
Another reason which is going to propel ecommerce growth is the user access interface which is spreading out on Mobile at rate of knots. With more number of internet users on mobile today, mcommerce would soon be a single term for online ecommerce. See this amazing infographic from Mofluid on top mcommerce trends that are impacted by AI –
Image Credit: Tashatuvango/Shutterstock
Author: Roberto Garvin
I am Roberto Garvin, co-founder of Mofluid. It is absolutely amazing to see how technology continues to evolve, from email to browsers, search engines and mobile. I am fortunate to witness it all. Really excited to see what’s next!