In this day and age, consumers are completely dependent and attached to the internet to perform basic works. From making an online purchase for electronics to clothes and household requirements, everyone is inclining to digital innovations via electronic gadgets like phone, tablet, computer, and laptop, rather than in a brick and motor store. Digitalization influence the businesses to make an online presence and with the introduction of an e-commerce platform, people start making their purchases from the comforts of their own home, in a super easy process that is as simple as a few clicks of a button.
The B2B eCommerce platform is designed for business to business, the platform focuses on selling products and services to other companies. Basically, B2B is where one company is the consumer of another company’s product. For example, Intel microprocessors are products which common people cannot buy directly. Intel sells them to companies that make laptops and later the consumers can buy it.
B2B eCommerce platform provides the manufacturers and suppliers a unique opportunity to meet their customers‘ constantly changing goals and needs. Moreover, the platform help enhance the business-manufacturer relationship by providing a seamless and easy-to-use ordering experience for their customers. According to recent business reports, 74% of B2B buyers indicate that buying from a website is more convenient than buying from a sales representative, and 93% prefer to buy online when they have already decided what to buy.
Nowadays, distributors and manufacturers are realizing the importance of adopting a B2B e-commerce platform to help improve their revenue stream and set them apart from their competition in order to build long-term profitable relationships. The manufacturing industry is gaining multiple benefits by using B2B e-commerce platform. The key benefits associated with the B2B e-commerce platforms are:
More business opportunities
The web store helps in strengthening the online presence of the business and the online store provides a hassle free and convenient service to build a trustworthy relationship between the manufacturer and consumer. Moreover, the online presence helps potential clients and resellers to find the product and services through the search engines.
The web presence of the business helps attract more clients which help to boost the sales rates. Choosing the right B2B e-commerce solution allows manufacturing industries to display relevant and specific product recommendations for the visitors. The manufacturing company can easily customize the web store to make sure the clients see related products with descriptive information about the feature which further helps in improved sales rate.
The B2B e-commerce platform allows the company to grow its revenue while minimizing the costs. The online platform helps companies to cut various costs which would otherwise be invested in maintaining the records related to sales, client information and various activities. B2B commerce platforms eliminate the need for manufacturers to hire costly multiple staff because all orders are processed online and a few customer service representatives can help manage the customer queries.
Access to customer review
The online shopping helps build a direct relationship between the company and the consumer. The positive review from the clients about their experience and leaving a review helps in better promotion of the company rather than appraised and extravagant promotional words from the manufacturers or reviewers. By offering an exceptional B2B web store, one can turn clients into evangelists.
Improved efficiency and scalability
The e-commerce platform helps to eliminate the possibility of errors during data storing and helps in improving shipping processes and increasing order throughout. Moreover, the platform provides a great feature to thoroughly monitor and regulate the selling process and therefore, helps in improving the efficiency. The correct solution enables the organization to grow and scale easily to meet market demand and customer needs by opening new sales channels and continuously reaching new market segments.
Using the right B2B e-commerce platform solutions allows one to offer co-branded websites or microsites for each of distributors or key clients as well allow for sites that cater to a specific international audience by presenting content in alternate languages or currencies.
The B2B e-commerce platform makes it simpler to run wholesale and reseller transactions. Additionally, it makes it easier for the customer to make the purchase and allows the organization to save time and sell more products. A capable, well-designed and efficient B2B e-commerce website help B2B organization attract new customers, build a great customer base, sell more products and build a healthy relationship with the clients.
Author: Haris Saeed
An experienced professional with more than 7 years of working experience and a performance leader in internet technologies, including -Web Research, Analysis and Architecture Search Engine Optimization.