Despite what some may say about Facebook being a dead platform, don’t believe it. Facebook is still a thriving platform across a range of demographics.
Social media is essential for boosting your business in the online landscape. Business-wise the most important platform is Facebook with 1.19 billion people world-wide actively engaging with this platform.
Facebook gives high exposure
Due to its widespread and extensive use Facebook is guaranteed to provide your business with high exposure, which will convert to more customers.
Facebook is so versatile also. Your customers will be able to connect with you anytime and from anywhere. Don’t underestimate the power of the endless scroll.
Providing you learn all the ins and outs of the platform and create unique and interesting content well aligned with your audience and brand, Facebook will assist you in boosting your brand’s exposure exponentially. And we are here to take the reins and help you learn said ‘ins and outs’.
The budget can be kept low
Initially, creating a business page will cost you nothing! Now you’re listening.
However, unfortunately you will have to spend some money to really get the most out of it. It will be worth every cent though, I promise!
While you will have to include paid advertising in your budget, it will cost less than the alternative of posting thousands of pamphlets that may not even produce as many clients.
Paid advertising promises results
Paid ads allow you to target specific audiences. Long gone are the days of sending mass ads that end up being ignored or thrown in the trash. With Facebook advertising you can ensure only the people most perfectly aligned with your business will see your ads. In turn making them all that much more effective.
Gain insights into your audience
Facebook insights provides simple, easy to understand overviews for your pages, posts, likes and so so much more.
Once you understand how your content is transpiring with your audience you’ll be able to easily adjust it for better reactions or create more. The more relatable the content is for your audience the more likely they are to be loyal and provide you with continued business.
Activity encourages activity
One of the most important things to remember about social media, especially Facebook, is to be active. Post regularly. Schedule Posts. Respond to comments. Just be active!
If you’re active then your audience will appreciate this and reciprocate.
Drive traffic to your website
Think of your Facebook page as a gateway to your website. Include all the most relevant information on your page but ensure to drive your audience to your website also. Your page will act as a front for advertisement, information drops, calls to action and building new and lasting connections with your audience. But your website is where the real transactions happen, so make sure to drive your audience there.
So get out there and get Facebooking!