E-commerce websites are always struggling with getting more sales for their brand. With the increasing technology and competition, they always have to come up with new and engaging marketing strategies. Presently, social media platforms play…
Top reasons why eCommerce need CRM Integration
Many online brands have failed to realize the potential value an integrate CRM can bring in. This article looks at the basic integration touch-points which an online store must have with a CRM solution. The article…
4 Major Ways in Which e-Commerce is Benefitting…
With the increasing adoption rate of internet and a large number of online shoppers, e-commerce has witnessed a steady growth. E-commerce is expected to become the future of retail, with most of the growth in…
Achieving a single customer view in eCommerce
Source: pexels.com What is a single view of customer? Till some time back, a single view of customer meant bringing together all data for customer and consolidating into a single record. Driving force behind single…