Taking care of your shoes is one of the most sustainable things you can do. Shoes basically serve many purposes, some we wear for comfort, some for health, some for occasions, travel and others as…
Social Media Best Practices for e-Commerce Businesses
Every e-commerce business ostensibly knows that a solid presence on social media is important to the growth of their bottom line, but not every e-commerce business does social media well. For every story like Adidas selling out of…
Why is Marketing Automation Important in eCommerce?
Electronic commerce, also known as e-commerce can be defined as the act of buying and selling of products and services with the help of online services over the internet. E-commerce business includes the direct sale…
9 Winning eCommerce Email Campaigns You Should Borrow…
If you think email is dead, you’re very mistaken. In fact, that misconception is one of the 7 deadly eCommerce myths that stops conversions in their tracks! We know that email marketing plays a huge role in…
3 Big Data Hurdles Every Omnichannel Marketer Must…
Unless you’ve been living under a rock for the past few years, you know that big data is driving the present and future of marketing – or all business operations for that matter. According to Gartner, the worldwide business intelligence…
eCommerce Marketing: The Best Times to Send Emails
When launching a new business, timing is everything. This is definitely the case for eCommerce companies, especially since digital consumers are more engaged now than ever before. When a customer is clued into communication from…
2 Must-Use eCommerce Facebook PPC Tools: Facebook Value…
There are two Facebook tools which, despite being launched last year, still separate Facebook ad newbies from the experts. If you find yourself asking, “What Facebook value tools?” then this post is for you! Last…
How to Dominate Google Ads With Google Shopping…
When it comes to asking, “What are the best Google Ads options for eCommerce?” the first answer will almost certainly be Google Shopping. That’s not to say that Search, Display and YouTube don’t play a…
11 New User Expectations E-commerce Retailers Should Obsess…
Let’s face it. No matter what, e-commerce retailers need to obsess about user expectations now more than ever before. Why? It’s because with an infinite amount of e-commerce stores chasing a finite amount of customer…