It’s no secret that Google remarketing ads are a powerful and necessary addition to the ultimate multi-channel eCommerce marketing strategy. Allowing you to push first-time traffic further up your sales funnel and turn one-time shoppers into…
How Predictive Analytics Radically Transforms Your PPC Campaign…
What if the diverse streams of data connected with your enterprise PPC campaigns could be integrated and analyzed, across platforms and by your own staff, to create more effective campaign management plans?Ads by Hooly Since…
Highest ROI in eCommerce? Email Remarketing + Retargeted…
Digital marketers know they must measure and optimize all of their efforts, with the goal of increasing sales. They must also be able to prove a positive return on their investments. That said, digital marketers…
3 Pricing Tactics to Reduce Shopping Cart Abandonment
There is a strong relationship between the shopping cart abandonment rate, and the value of the shopping cart. In general, higher value shopping carts are abandoned more frequently, but it’s not a linear relationship and…
Shopping Cart Abandonment Emails Generate $17.90 per Email
Four Best Practices Illustrate How to Recover More Revenues from Shopping Cart Abandoners Shopping cart abandonment is a persistent problem for all ecommerce merchants, yet surprisingly, only 16% of online merchants send shopping cart abandonment…
Reasons Why Website Visitors Abandoned their Shopping Carts
Last year, 154 million people in the U.S. made online purchases amounting to $155.2 billion in sales, or approximately $1000 each, according to recent Forrester research. But these are just the ones that made it through…
