As technology constantly advances it’s up to businesses to move and adapt with the trends. Mobile shopping is quickly becoming the most popular way that people buy products. We use our phones more than any other device in the household and buying things online with a smartphone is often easy and effective.
Therefore, if you have an eCommerce website you need to make sure that your site is ready and primed to be viewed and used on all mobile devices. If you don’t have a website that easily adapts to mobile phones you will be losing a large portion of the market. In this article, you will see the most effective ways to stop this from happening.
1. Make sure your optimized for mobile
The first and probably the most important step is making sure that your site is optimized for mobile. A common mistake people make is simply making their website adaptable for mobile phones, but it doesn’t end there, you need to make your site usable on a small screen.
Remember that people are not very patient so if they have to scroll up, down and then left to simply reach your search box they will be reluctant to buy anything. Make sure that your website fits comfortably on a mobile phone screen and all of the necessary tools are easy to view and use.
2. Optimize your site for speed
As I mentioned above patience is a key factor in making your eCommerce website ready for mobile devices. The objective is to make it easy and simple to use so that you build up a regular customer base. If your site is slow you can guarantee that people using it will simply look for something else.
So, don’t just make your website look good and easy to use, make it fast to keep your customers happy.
3. Simplify content
When it comes to creating a great website for a mobile device you need to bear in mind that your content needs to be sharp and succinct. As beautifully worded as your site copy might be, you need to cut it down to the bare essentials if you want to keep the attention of your users.
Aim to use only necessary words and let the pictures of your products do the talking for you.
4. Condense your images
Speaking of pictures, images are essential when it comes to creating the right website. A common mistake that you will see is mobile sites with pictures transferred directly from a PC. When this happens the images become stretched on a mobile screen or even blurry, making it impossible to identify the product. Avoid this by condensing your images so they are a little more pleasing on the eye.
5. Make the search box clear and easy to use
The search box is your best friend when it comes to creating a website that people use again and again. The search box is often how people navigate on their mobile phones which is why you need to make it clear and easy to use, so make sure it is located at the top of every page.
6. Buying and testing on different mobile devices
Once you have created a site that you think will do the best for your business you need to run some tests so you can know where to improve. The best way to do this is by buying second-hand phones to see how your site looks as well as how it works on multiple devices. Second-hand phones are the cheaper option and are often locked but there are ways so make sure you are aware of how to unlock them to get the most out of this step.
If you want your eCommerce site to be successful you have to be ready for mobile devices. As you have seen above getting your website prepared isn’t as hard ad you might have once thought. Be sure to follow the above tips and you will receive the benefits that come with being able to reach everyone with a smartphone.
Author: Sarah Collins
Sarah Collins is an avid traveller and globetrotter currently employed by iwantthatflight.com.au and helping people like her find the best ways to travel all around the world.