Since its launch in 2007, Magento has become one of the most common names in today’s E-Commerce Market. With 29% market share, it is no surprise that Magento is the torch light for the whole E-Commerce Industry.
As per data published by the platform, there are more than 2,000,000 online shops which actively run on their innovation. In the coming years, the number will increase at an high rate — as many are considering using Magento to kick-start their venture thanks to the fact that it can efficiently bring your business to the Internet roadmap.
If you are about to do the same, today I am going to give a helping hand so that you can make the most out of the platform. I am going to cast the light on the best SEO practices that you can employ with Magento for your website’s search ranking benefits!
1. Social Media Integration
The more Social Media interaction and numbers you can generate, the better your website can perform at Google Rankings. It is the same with a Magento page too. Social Media interactions show a page’s relevance and authority. It is vital that you must put proper share buttons for your viewers/shoppers/users so that they can share your products etc. on social media.
It is one of the best ways to influence your SEO ranks, and it is one of the easiest ways to get closer to more new users. Since shoppers can share with other people, it can only mean more people would get to know about your business.
The social media websites buttons that you can consider are:
- Google +,
- Instagram etc
When a customer is happy with your service or offering, he or she will share the products on your Magento website with their friends with a single click thanks to the integration.
2. Use SEO Extensions for Magento Page
Magento developers commonly use several types of SEO Extensions for their stores. It is one of the easiest and effective ways to improve your page’s and your online store’s search rankings.
There are SEO extensions that provide a myriad of features, but you have to pick and choose the right ones. Selecting the right extension may just be the reason why you’d get that edge over your competitors. There are several extensions you can put in; these may help you with your site’s features or provide some extra convenience to your users.
The extensions are used by developers for millions of things. However, to solve most of the existing SEO issues, store owners need to choose a specific, all-in-one SEO extension for Magento. For example, to solve the duplicate content issue, for creating XML or HTML maps, and of course for proper SEO practices, reports for statistics and analytics.
Many developers opt for Statistical and Analytical tools first to use as extensions, as reports from them allow developers to optimize their website. Small and medium online businesses rely on customer matrices and data from viewership. Thus for them, customer, sale, user, and product analytics are quite important.
Tools like SavvyCube eCommerce analytics allow developers to churn out these types of data so that companies can easily sort out where they are going wrong or right. This fundamental insight is quite crucial in today’s world because of all the competition that organizations face. And because of this, you have to rely on extensions like the one Savvy Cube has developed.
Reliable statistic, feedback, and data will allow you to plan your strategy in a much more robust, accurate, and better way. It will also bump your ranking on search engines, as these extensions would certainly provide you with that much-needed feedback and extensive support.
3. Have a Fast Loading and Responsive Page
A great quote to explain responsive websites: “Content is like Water. You put water into a cup, it becomes the cup. You put water into a bottle, it becomes the bottle. You put it in a teapot, it becomes the teapot.”
Mobile Internet has become quite ubiquitous in the recent years. Nearly 2 Billion people worldwide use the internet on mobile and handheld devices. Your Magento website has to serve them as well, and here, page loading time would matter a lot. If your page is not responsive, then you are at a big disadvantage.
A study done by Search Metrics, proved that loading speed could affect SEO.
People will like to visit you, check your page out, stay with you, explore you, and ultimately buy with you if your page opens up faster, within few seconds. All of it will be contrary if your page is slow and unresponsive, as people would avoid surfing your site.
Regarding SEOs, Google also likes websites that are fast and mobile friendly. Thus, it is vital that your page’s load time should be optimum. Google also likes pages that can be viewed on multiple devices, a direct reaction to the increase in mobile internet users.
In the U.S. 30% of all E-Commerce sales occur on mobile phones.
There are several tools and ways which help a developer when he or she wants to check the responsiveness of the website. The answer they can get from these tools can allow them prepare a better strategy and a plan to optimize viewer’s experience.
4. Using Search Friendly URLs
The primary job of any online store is to showcase your product and the page correctly. It is of the utmost importance that URL should be optimized regularly. The process will quickly make your Product URLs much more Search Engine friendly.
Updating the URL is critical, as you must have optimized and unique URLs. If your titles are correctly described, it allows Google to identify your page in an easier and better way. The URLs should be clear to decipher and easy to read/understand. All the sub links should be clear too.
For example: if you want to select a URL link for your Product Page, then it should be done this way – www.yourwebsitename.com/category/product-name/
Isn’t this easy to understand and check?
5. Better and optimized Internal Search Facility
It is always your duty to make sure finding and locating products on your page is an easy task. Viewers and visitors like using the ‘on the website search bar’ to look for things they want to explore and see. The more your people look, the more they stay on your page, and the more the chances you have of conversion.
Magento’s standard search box is good, but not the best. Developers can select a better search mechanism from the Magento Community. They can choose from the following search types for better optimization:
Like or Full-Text Search Type and the Combined Search Type where both Full-Text and Like Search process is utilized.
The Like Search method, which is incepted by default on Magento is not that relevant, as it shows all results, not optimized answers. The Full-Text Search also has a drawback; where if a user mistypes or misspells, he or she will never get the desired search result.
Thus, the combined variant is the better choice that you can rely on. Better internal searching would allow proper scanning of your website and provide the optimum results. All this would help and aid SEO results in a ‘very unique’ way, as the internal search optimization would force you to optimize categories, titles, and tags of your products. Also, you would have to incorporate all the misspellings chances and have predictive searches too—again optimizing the search needs.
You must understand that it is very critical that your business website gets the maximum amount of exposure on rankings and search results. Also, it is not at all a good thing to be on the second page of Google Search!
Remember, if you rely on these tips and practices, then you can easily make your website extra SEO healthy.
And the more people find you, the more they buy from you!
Author: Sawaram Suthar
Sawaram Suthar is head of Marketing at Acquire. A digital marketing consultant, he has experience in things including branding, promotions and page optimization, along with research and strategy. He is also a founder of Jagat Media & TheNextScoop