Facebook is one of the most popular and largest social media platforms. To sell e-commerce products and bring in more conversions, you can use Facebook ads and campaigns. Facebook is a great way to interact with customers and generate leads for your products and business through user engagement. Building an audience through Facebook and getting users interested in your business is cost-effective and an efficient solution. These tips can help you generate better ROI for Facebook ads for your eCommerce products.
Choose targeted demographics carefully.
A list of features and options are available on Facebook when you want to create a buzz for your products through the Facebook Ads. Know who your target audience is and choose the demographics carefully by selecting, age, region, ethnicity, and gender. This strategy will ensure that all the users who are only curious and wouldn’t buy from you, are filtered from clicks. You would want most of the clicks to convert. Using these filtering options when creating Facebook ads and campaigns, you can get maximum ROI and genuine customers who are interested in buying from you.
You can post Facebook ads to users who subscribe to your email and target users who are already interested. Regularly promote discounts and offers and use the Facebook ads effectively to avoid spamming the emails of the customers.
Post blogs and update the Facebook page with the blog links. To start with, you can also send free samples to users who are influencers and can promote your product. Ensure to get a mention of the platforms of the influencers.
Use strategies that offer users incentives to click on your ad
Choose your phrasing and words efficiently, so it attracts customers to your Facebook page. Phrases that are likely to get more clicks are limited like hurry, last chance, clearance, or any word or phrase that express urgency. You can also choose trigger phrases or words that stir the emotions of the users and make them click the ad. Words like ‘free,’ ‘discounts’ and ‘offers’ easily attract users to your ad on Facebook.
You can also sponsor an online event that generates interest in the users and keeps them engaged. Do your research before you can sponsor any event. Before posting an actual event, demonstrate what kind of interest it generates in the users.
You can also post interviews of the influences on your blogs and Facebook pages to garner the attention of the users. Make a list of interesting and relevant questions to ask the influencers that can help users get clarity about your products. Make viral videos, do something shocking or outrageous, and bring on your out-of-the-box creative juices to do the PR of your products on the Facebook platform.
Post high-quality product images
Facebook is a visual space. The users are likely to click on product images that are of high quality and can trigger their interest. You have to use a professional photographer to click quality images of your products. Conversions and leads depend on the quality of images posted about your products. Choose products that highlight the features of the product and avoid using the company logos on the products. The customers need to see the features and the make of the product with clarity to make a buying decision. Avoid using stock photos for your products and also cluttering the images with unnecessary detailing.
Use two to three shots of the images, one close up, one highlighting the features, and a far shot of the product image. Do not take images that obstruct the detailing of the product, and blur the background.
Display listing and price of the product
This is one of the best strategies to filter out customers and bring you conversions of genuine customers. Mention all the details about your products and also shipping options. Do not clutter the information and keep the description crisp and precise. You can also choose the ‘Boost’ option of any of your products to get better conversions. You can select the number of users your post can reach within a single day or for a month. You can choose the timeline and set the amount to generate leads for your product. When creating a Facebook ad, select from a large list of options to define your audience. This can get you conversions from the targeted audience. Send reminders to users on your Facebook page and retarget potential customers.
Create a call-to-action closure
Choose what kind of call-to-action would you generate when it comes to ending the ad. Close the ad with a bang that generates the desire for the user to take action and bringing you conversions. Find innovative and creative ways to persuade the customer to buy your product through the Facebook ads. You can use audio, visuals and mixed media to create ads that generate interest in the users.
Generate content relevant to your product that is interesting and shareable. Ensure that you post regularly and use the features of the Facebook ads effectively to generate better ROI for your eCommerce products.
Author: Krishna Soni
Krishna Soni is a digital marketing consultant based in Bengaluru (Bangalore) with 7 years of industrial experience into SEO, SMM, PPC, Email Marketing. Experimenting new tricks of online marketing has helped him to emerge as a Growth Hacker. He enjoys listening music while taking up new digital marketing challenges every day.