Did you know that 80% of Instagrammers are following at least one business page? With so many opportunities to get in front of your audience and engage with your customers, this social media app is an indispensable tool that every online and small business should be using.
However, it takes more than choosing the perfect filter and hashtag to boost conversions and reach a wider audience. There are several creative hacks that busy professionals can use to get more eyes on their content, encourage users to interact with your brand, and encourage those sought-after double-taps. Here are four to try.
Indemandly supercharges your Instagram profile with a simple link that is packed with fast shortcuts that convert. It lets you add as many links as you’d like. Since your Instagram bio only allows you to include one link at a time, this is a great way to add multiple CTAs.
Start converting fans & followers into real customers. Inform fans & followers about upcoming events or special offers and make it easy for them to take the next step. Add your personalized Indemandly link to your Instagram stories and encourage viewers to swipe up to subscribe to your mailing list, book an appointment, RSVP to an upcoming event, and much, much more.
Indemandly is also packed with seamless and powerful integrations – for example, let users subscribe to your MailChimp mailing list in a couple of clicks or see when you’re available for a booking in real-time by connecting your calendar.
Did you know that 60% of Instagram users say that they first learned about a product or service while using the app? With the potential for your brand to be seen for the first time while scrolling, make it easy for users to make a purchase by integrating Shopify.
Shopify makes it easy to grow sales on Instagram. Simply tag each item within your post, and users with Shopify accounts can shop items within the photo without ever needing to leave the app. It offers your followers a seamless shopping experience and makes it easy for them to share their purchase with others.
This is a great way to show off lifestyle shots of people using your product without having the promotion be completely in the user’s face. It’s also a smart way to partner with influencers and drive sales to their own audience.
3. Sprout Social
Let’s face it: with an ever-growing to-do list, many business owners can be too busy to post every day. However, in order to keep your audience engaged, it’s important to post regularly as well as interact with your fans.
Sprout Social is a social media management platform that makes it easy for brands to schedule posts weeks in advance, manage and respond to comments, receive analytics on their account activity, and more.
This platform doesn’t just make your Instagram account easier to manage. It also helps brands identify valuable engagement opportunities by keeping an eye out for trending hashtags and engage with customers at particular locations through geo-tagging. You’ll be able to interact with customers that are located near your business, promote a new opening or ongoing sale, and easily identify followers that are likely to become customers.
Like Sprout Social, Buffer makes it easy to streamline your Instagram marketing strategy and work more efficiently with your team. Users can quickly schedule posts and rest assured knowing that they’ll be published automatically. All of your conversations will be sent to one inbox, making it easy to respond to customers and let your team know that a situation is being handled. That means no more hopping from app to app, or needing to ask if a customer has been followed up with.Unlike Sprout Social, Buffer offers a variety of affordable pricing plans to suit any marketing budget. This includes a free account that allows you to manage up to three social accounts, with 10 scheduled posts per account. Perfect for individuals, small businesses, and startups that want an easy way to get started on Instagram but don’t have the funds to commit.
With so many useful apps and platforms out there, it’s easier than ever to grow your reach and turn followers into customers. What’s your favorite Instagram hack that has helped your business get results?
Author: Elijah Masek-Kelly
Elijah Masek-Kelly is the Managing Director of Powerful Outreach and is obsessed with words and what they mean. He is a writer in many forms, but he is currently focused on helping small businesses and startups grow by any means possible.
As Managing Director of Powerful Outreach, he helps clients get exposure through innovative and strategic outreach. With a long history as a writer and content marketer, Elijah is focused on helping small businesses develop their brand, increase their influence, and generate leads by leveraging his skills and knowledge to tap into new audiences.
He is currently a contributing writer on HubSpot Marketing Blog, Business2Community, Business.com, Foundr, and many other publications where he loves to share actionable advice that helps businesses grow.